Versatile, results-driven content specialist skilled in developing high-impact copy and marketing strategies that inform, inspire, and convert. 15+ years of experience spanning multi-channel delivery for B2B and B2C audiences in both agency and in-house corporate settings.
Corporate Communications: OSHA Posters and Workplace Compliance Newsletter
Example of bi-weekly newsletter content I wrote for Innoworks that was distributed via Constant Contact to subscriber lists.
Copywriting: Dalrada's Heat Pumps Boost Operating Income Sales Sheet
I wrote, edited, and confirmed all content with engineers and worked with a designer to create this infographic-like sales sheet.
Script Writing: "Dalrada's Explosive Year: Million-Dollar Ventures"
I wrote the script for this short video featuring the CEO and Founder of Dalrada Technology Group. I worked with an in-house videographer to complete the project.
Website Content: COAST PEO
I wrote and edited all of the new company's website copy based on interviews from the leadership and legal teams. I also performed keyword research and employed SEO tactics.
Copywriting: Better Employee Screening Flier
I wrote and edited the content and worked with an in-house designer on the corporate-style layout.
Content Writing: Heat Pump Fact Sheet for U.S. Government Presentation
1-page fact sheet sent to the U.S. General Services Administration and U.S. Department of Energy after being selected a finalist in the "Green Proving Ground" program.
I wrote all copy after interviewing company stakeholders including scientists and leadership teams.
LinkedIn Post: Afinida Inc.
I wrote the copy, including the headline and caption, and worked with a graphic designer for the imagery.
Script Writing: "Industrial Heat Pumps: Up to 7x More Efficient Than Boilers & Chillers"
I wrote the content and collaborated with a motion designer to create this video featuring the groundbreaking technology behind Dalrada Technology Group's DCT One Series heat pump. The voiceover was AI-driven.
Content Writing: Investor Deck/Presentation
I wrote all of the content from meetings with the leadership team, and worked with a graphic designer to create images, infographics, and icons.
Press Release: Dalrada CEO Wins San Diego Business Journal CEO of the Year
Official announcement of Dalrada's Brian Bonar selected as CEO of the Year. I wrote the press release and distributed it among global news outlets and platforms (I'm listed as the media contact at the end).
Corporate Communications: Letter to Shareholders
Ghostwritten letter from the company President to the shareholders, outlining a recent merger with a publicly-traded national corporation and exciting future plans.
Content Writing: Why Better Benefits Matter Ghostwritten Article
I researched, wrote, and edited all of the content. I wrote many articles for this particular business and the leadership team.
Press Release: Afinida Revenues on Pace for Record-Setting Year
I wrote and submitted this press release for distribution among global news outlets (I'm also listed as the media contact at the end).
Script Writing: "10 Heat Pump Myths vs Facts: What You Need to Know"
I outlined all content and wrote the script for this video featuring Dalrada Technology Group's National Sales Director.
LinkedIn Post: Genefic/Dalrada Technology Group
I wrote the copy, including the headline and caption, and worked with a graphic designer for the imagery.